川航始終以“安全、服務、效益”作為企業的永恒追求，倡導以“真誠、善良，美麗、愛心”為核心理念的川航“美麗文化”，創造具有自身特色的服務品牌。
“Safety, Service and Benefits” is the permanent target of Sichuan Airlines, and “faith, kindness, beauty and care” is the core of “Beauty Culture” of Sichuan Airlines.? Sichuan Airlines aims at create its service brand with its own specialty.
2007年又提出以“義、信、智、禮”為核心內容的“時尚川航”新概念，進一步拓展川航“美麗文化”的內涵，進而在企業、員工、旅客、社會的關系中建立起價值共同體、利益共同體、美麗愛心共同體，在取得經濟效益的同時實現企業的一份社會責任。
Sichuan Airlines put forwards the new concept – “loyalty, trust, intelligence and courtesy”.? This is the core of “Fashion SCAL” philosophy and further develops the implication of “beauty culture” of SCAL. The culture helps to form value community, profit community and beauty & care community among company, staff, customers and the society, in order for SCAL to take social responsibilities as well as economic profits.?
培訓中心的獨特文化：“專、嚴、優、誠”
專：術業專攻、行為專注 嚴 ：標準嚴格、教學嚴謹
優：服務優質、品格優良 誠 ：經營誠信、待人誠懇
The special culture of our Training Centre is “professionalism, strictness, excellence and loyalty” Professionalism means professional expertise and? devoted spirit. Strictness means strict standardization and rigorous instruction. Excellence means quality service and good personality. Loyalty means honest business and faithful communication.
